Daimler Truck

Daimler Truck connects
its MarTech puzzle.

Shops, configurators and roles in one portal – with a single login for all dealers.

Daimler Truck
Unternehmen
Daimler Truck
Branche
Commercial vehicles
Mitarbeitende
100,000 worldwide
Umsatz
€50.9bn (2022)
Dealers
730 dealerships

Die Ausgangslage.
Many tools, no big picture.

With the split of Daimler AG, Daimler Truck AG had to reassemble its system landscape. Over the years, new tools had been added again and again – with no connection to the existing ones.

  • Split of Daimler AG into Daimler Truck AG and Mercedes-Benz Group AG
  • A system architecture with no connections between the individual tools
  • Disorder in the allocation of roles and permissions
  • Separate access for every system

After the split of Daimler AG, we faced the problem of having to separate our advertising materials shop from that of Mercedes-Benz Group AG. We also wanted to integrate the FUSO advertising materials shop into the Truck shop. In the past, the constant need for new logins had frustrated our dealers in particular.

Marketing, Daimler Truck AG

Die Lösung.
One portal, one login.

Central user management connects all shops, configurators and functions. Dealers find everything in one place – with exactly the rights their contract provides.

Portal
Portal
Shop
Shop

What’s inside the portal.

Expandable with further solutions
  • One login for all shops, configurators and functions
  • Rights based on contract and access status
  • Advertising materials shop
  • Shop for event materials
  • Ticket shop for events at the Mercedes-Benz Arena Berlin
  • Mailing configurator including lettershop with postal dispatch
  • Central management of signatures and letterheads
  • Configuration of further advertising materials such as adverts

Above all, the central user management makes work easier for everyone involved. Because each dealer’s rights are clearly defined, there are no more conflicts about who is allowed to order something and who isn’t.

Marketing, Daimler Truck AG

Das Ergebnis.
One picture instead of puzzle pieces.

730
dealerships

Central user management for all dealerships.

1
login

One login for every system instead of separate accounts.

3
shops

Advertising materials shop, event shop and ticket shop.

  • Integrated advertising materials configurator
  • Centralised mailing management including assets
  • Simpler, faster processes for dealers
  • Less frustration

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