Unternehmen
Kärcher
Branche
Cleaning equipment and systems
Mitarbeitende
> 17,000 worldwide
Umsatz
€3.5bn (2025)
Partners
around 50,000 worldwide
Dealers and national subsidiaries create on-brand materials themselves – in more than 40 countries, with no design or software skills.
How do you make sure a dealer in Singapore, São Paulo or Oslo delivers the same professional appearance as head office in Winnenden?
If we had tried to manage the creation of marketing materials centrally from group headquarters, it would quickly have become a bottleneck. We needed a solution that combines both: central quality standards and local flexibility.
Relatial is connected to the central user management via single sign-on and pulls product data in the local language directly from the PIM/MAM system – without rebuilding the existing IT.
For us at head office, this means one thing above all: we are no longer a bottleneck. Instead, we give our partners worldwide the tools to present themselves professionally.
Global rollout – and growing.
Marketing materials are ready in minutes.
No more manual data maintenance.
In dreißig Minuten zeigen wir dir, wie Relatial mit deinen Systemen und Templates arbeitet.