Unternehmen
STIHL
Branche
Forestry, garden and landscaping equipment
Mitarbeitende
> 20,000 worldwide
Umsatz
€5bn (2025)
Rollout
DACH region
Local offers. Central product data. Digital visibility at the point of sale. Dealers create their offers in self-service and play them out on the digital kiosk in just a few minutes.
As part of a digitalisation initiative at the point of sale, STIHL wants to give its specialist dealers more freedom for local marketing without losing central brand management.
For us it was clear: local offer communication has to integrate seamlessly into our marketing and product data processes. We were looking for a scalable solution that gives our dealers maximum flexibility while keeping brand management central.
Relatial is connected directly to the STIHL PIM system. Product information, images and RRP details are always up to date; dealers only add their prices and promotions. Manual data maintenance is no longer needed at all.
With Relatial, we enable our dealers to create local content for the digital kiosk independently in self-service within just a few minutes.
Local content for the digital kiosk is ready in just a few minutes.
Dealers work completely independently, without going through head office.
Product data, images and RRP are taken over automatically.
In dreißig Minuten zeigen wir dir, wie Relatial mit deinen Systemen und Templates arbeitet.