Imagine your head office develops a brilliant campaign. On its way to the regions, branches and partners, it gets adapted: the message is diluted, the layout slips, and in the end little remains of the original brand experience. Sound familiar?
When brand portals reach their limits
Many companies already use a brand portal. It manages logos, colours and templates — and stops exactly where things get interesting: customisation. Anyone who needs something locally downloads a file, opens it in a program that knows nothing about the brand rules and rebuilds it.
Every marketing department knows the result. The template is maintained centrally, yet the output is still inconsistent, and nobody can see what is actually in circulation out there.
Relatial rethinks local marketing
Instead of delivering files, Relatial provides templates with the brand rules already built in. What can be customised can be customised. What can’t stays locked. Customisation happens in the browser, with no design skills needed — and the result is on-brand without a review.
- Faster time to market through automated workflows
- Reduced design effort thanks to self-service campaign creation
- Full brand transparency across all regions
- Greater local relevance through personalised content
Localisation that works – in every industry
Whether retail, manufacturing or services: the pattern is the same everywhere. Head office knows the brand, the local site knows the market. Only when both sides work in the same system do you get material that fits both the brand and the location.
The new era of distributed marketing
Marketing is no longer done only centrally, nor only locally. It is done together. Whoever provides the tools for this gets both: a brand that looks the same everywhere, and locations that can act quickly.
